Challenge of urban living and increasing demand for delivery
Over 74% of the European population lives in a city. As we deliver to more and more people every day, we need to be aware of our impact on urban populations and communities (such as increases in traffic congestion and local pollution) and offer sustainable solutions that improve people’s quality of life.
Air pollution is the top environmental risk factor for health in European cities with 600,000 deaths every year (World Health Organisation). It causes a wide range of diseases and has as well several negative impacts on ecosystems and vegetation. Even though progress has been made, European citizens often breathe air that does not meet the minimum standards. Urban transport is a major contributor to air pollution.