The Courier, Express and Parcel industry is a large employer that relies heavily on its workforce. At DPDgroup, each business unit is responsible for adopting a tailored approach to human resources, in line with country requirements and local needs. This is proven by our award-winning DNA, a programme empowering each and every one of us to respond effectively to the challenges and needs of each country.
The DNA programme is DPDgroup’s employee engagement tool. Originally created for and by DPD UK, this programme aims to help each business unit engage its workforce around a compelling vision and strong leadership. Starting with a unit-wide reflection around mission, vision and values, each unit creates a simple communications plan. This is then integrated into everyday systems, processes and training, and rolled out to all employees and subcontractors. This approach has helped transform DPDgroup from a logistics-focused culture to a services culture.
We have already implemented DNA in six countries, with three more scheduled for 2018.
“We established the DNA programme at DPD UK to help create a more cohesive working culture. The objectives of the programme were fourfold:
1/ To motivate all employees
2/ To share one single focus
3/ To support the development of employees
4/ To empower employees and value their contribution.
Identifying its DNA – its vision, mission and values –
and communicating it well, has led to 92% of employees understanding what they can do to contribute positively
to the strategy. Additionally, DPD UK achieved its vision two years in advance, and was included in the Sunday
Times Best Companies to Work For list in both 2016 and 2017.
DNA – David Poole, HR and Training Director at DPD UK, creator of DNA programme
“DNA is a cultural transformation project designed to help people to change. Defining DNA for SEUR was easier than I thought at the beginning because it was received very well. We decided to get as much employee participation as we could to ensure it reflected our values. More than 140 employees participated and worked with great enthusiasm to ensure SEUR’s DNA was identifiable to all. Now, the aim is that it really reaches every corner of the company in order to achieve our vision: To be the most desired company by customers and employees in our industry.”
Itxaso Larrangana - People and CSR director, SEUR
People and diversity
As a major employer, DPDgroup employs over 68,000 people, including employees and subcontractors. Of our total internal staff, 78% have permanent contracts.
In a traditionally male dominated industry, 28% of roles at DPDgroup are held by women. This proportion reaches 54% in central support functions. Conscious of this disparity, we are taking action to help foster more gender diverse teams.
GeoPost signed a global agreement on human rights and freedom of association with the UNI Global Union in March 2017, confirming its commitment to respect human rights in line with the International Labour Organization's Fundamental Principles and Rights at Work, and the UN Guiding Principles on Human Rights.
“This agreement is a significant breakthrough, and is the first time that one of the delivery parcel giants has signed an agreement with a global union.”
Philip Jennings, UNI Global Union General Secretary
Health and Wellbeing
DPDgroup is striving to become an employer of choice for the sector in every location where we do business. We are doing this in multiple ways: through improving pay and benefits to adopting a globally consistent set of values to promoting a sense of belonging and a good work-life balance.
The group signed the European Works Council (EWC) Agreement in 2008, followed by the European recommendations on Quality of Life At Work in 2015. We are committed to running an Employee Opinion Survey within all European Business Unit every two years, and follow it with tailored action plans to improve employee satisfaction. In 2016, around 75% of DPDgroup employees in 17 countries responded, with 80% voicing their satisfaction with their working environment.
Recognising the varying levels of maturity within different business units, we organise frequent HR seminars, as well as an annual European Work Council, gathering HR directors from each business unit, and sharing best practices from multiple countries.
“In 2017 DPD Poland won for the second time the Leader in Human Resources Management Award under patronage of the Ministry of Employment and Civil Policy bringing further recognition of our efforts to support our employees.
To evaluate our performance, the Ministry audited our HR policies (e.g. on training or compensation), KPIs (e.g. for internal recruitment, diversity, absenteeism etc.), and development opportunities. In particular, our focus on training, skills development and wellbeing made the difference.”
Marta Westrych, HR Director, DPD Poland
Skills and training
Training is an integral part of the way we do business. We believe that each and every one of us should benefit from it. More than 21,000 employees participated in at least one training session this year. Overall, DPDgroup provided more than 520,000 hours of training, of which 35% was delivered to subcontractors. Our focus on training forms part of a larger LISE (Learn, Improve and Share Expertise) programme: a user-friendly platform that consists of e-learning courses on service culture and soft skills for sales and customer service teams, drivers and managers.
In 2017, we developed an induction programme based on four learning sessions. In 2018, we plan to translate the content at no cost for our business units and deliver shorter induction modules for drivers.
“DPDgroup’s new e-learning induction programme combines both technical and cultural information. Training modules are fun, interactive and easy to remember. Also, you feel that you’re not only a part of your national business, but also a part of the wider DPDgroup!”
Aušra Laurinavičienė, training specialist DPD Lithuania
DPDgroup aspires to be the company of choice for our subcontractors. Our aspiration is to establish a positive and mutually beneficial relationship with our partners. Driver commitment to providing a great service is paramount and crucial to our continued success, and we will forge a new programme to improve this relationship.
DPD Poland supports subcontractors by negotiating a range of discounts on products and services such as private health care programmes, phones, cars and life insurance.
DPD UK has a strong commitment that drivers will be the best paid in the industry. DPD UK will also give all drivers the opportunity to apply to change contract type - i.e. move between employed, Owner Driver Workers and Owner Driver Franchisees.